What could be better than chocolate chips? More chocolate chips. Keeblerelves know thats the secret to Chip Deluxe: Be generous with real chocolate chips. Take care to stir lots of them into the special batter so you end up with a scrumptiously thick, rich chocolate chip cookie. Chips, chips and more chips. How wonderfully delicious. Enjoy Keebler Chips Deluxe Rainbow Cookies, made with Milk Chocolate M&M's Chocolate Candies.